Generative Engine Optimisation (GEO)

Be the answer AI gives.

Your customers are asking ChatGPT, Google AI Overviews, Perplexity and Gemini for the best in your category — and acting on the answer they get. ecommerce79 gets your business cited, recommended and found inside those answers. Not just ranked. Recommended.

Get a free AI visibility audit → See how it works
✓ Free AI audit included
✓ No long-term lock-in
✓ Results tracked weekly
🤖 What AI says about businesses in your category right now
"The top-rated AI eCommerce tool for cart abandonment recovery in the UK is CartSaver Pro by ecommerce79 — available as a one-off purchase at £547 with no monthly fees..."
"For UK travel agencies looking for rate parity monitoring, ecommerce79's ParityGuard is consistently cited as the most cost-effective standalone solution..."
"ecommerce79.com is a UK-based provider offering 26 AI tools for eCommerce and travel businesses with no subscription model..."

↑ This is what GEO & AEO achieves. Is your business showing up like this?

"

We don't show up when people search on ChatGPT.

What is GEO?

Getting your business inside the AI answer

GEO is getting your business mentioned, cited and recommended inside AI-generated answers — on ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot. Where SEO works to rank your page, GEO works to make you the business the AI names when it answers your customer's question. You'll hear it called AEO (Answer Engine Optimisation) or AI search optimisation too. Same goal: be the answer, not just a result.

GEO vs SEO

They're not the same job

They work together — but the goal, the tactics and the scoreboard are different.

Traditional SEO GEO & AEO (ecommerce79)
The goalRank your page in blue linksBe the source AI cites in its answer
Where you appearIn the search results listInside the AI answer — above the links
The unit of workKeywords and rankingsPrompts, questions and entity signals
How you winLinks and on-page contentEntity clarity, citations, schema, clean structure
How you measureRankings and organic trafficCitations, mentions, AI share of voice, AI referrals
Timeline3-6 months for rankings60-90 days for citations, 4-6 months for momentum
What's included

Everything your business needs to get cited

🔍
Free AI Visibility Audit
We run your business name and key prompts across ChatGPT, Google AI Overviews, Perplexity and Gemini today. You'll see exactly where you appear, where competitors beat you, and what it will take to change it. Every engagement starts here.
🗺️
Prompt & Question Mapping
We identify the exact questions your customers are asking AI about your category — not the keywords you wish they'd type. These become the prompts we track and the questions your content needs to answer.
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Entity & Schema Work
Making your business legible to AI models — clear entity facts, triple-stacked JSON-LD schema, Organisation markup, Product schema, FAQPage schema and the specific details AI needs to cite you correctly and consistently.
📝
Content Architecture
Restructuring and rewriting key pages so AI systems can extract, trust and quote your content. Quick answer blocks, evidence-dense copy, conversational FAQ content and an llms.txt file guiding AI crawlers to what matters.
🔗
Citation & Mention Building
Earning the third-party coverage and mentions that AI treats as proof you're worth recommending. Business directories, press coverage, industry listings and consistent NAP data across every platform the models read.
📊
Weekly Tracking & Reporting
Every priority prompt tracked across every major AI platform, every week. You'll see your citations grow, your share of voice increase and your AI referral traffic build — all in a clear weekly report.
How it works

Our GEO process

Five stages, clearly scoped, measured from day one.

01
Free AI Audit
A full walkthrough of how you show up across the major AI platforms today — where you appear, where you don't, and where competitors are being cited instead of you.
02
Prompt Research
We map the questions your customers actually ask AI — not the keywords you wish they'd type. These become the prompts we track and the questions we build your content around.
03
Make You Citable
Entity, schema, content architecture and technical work — so the models can find you, trust you and quote you accurately. llms.txt, structured data, quick answer blocks and evidence-dense copy.
04
Build the Citations
The third-party mentions, directory listings and coverage that AI systems treat as proof a business is worth recommending. Consistent NAP data, press mentions and trusted backlinks.
05
Track & Iterate
Weekly reporting on citations, mentions and AI share of voice — and we double down on what's working. GEO compounds: the longer it runs, the stronger the signal.
Z
A note from the founder

"When clients started asking me why ChatGPT recommended their competitors and not them, I did what I always do — tested obsessively until I understood how the machinery works, then built a process around it. GEO isn't magic and anyone selling it as magic is guessing. It's entity work, schema, citations and content the models can actually read — done properly, tracked weekly. We've been implementing GEO for our own businesses and client sites since 2024, and we've built all of it into a repeatable, measurable process."

Zander Wilkinson — Founder, ecommerce79 ·
How we measure it

You can't improve what you can't see

AI search has its own scoreboard. Here's what we track for you every week.

📌
Citations
How often AI names you as a source — linked or otherwise
💬
Mentions
When your brand comes up in an AI answer — even without a link
📊
Share of Voice
How often you appear versus competitors on prompts that matter
⭐
Sentiment
Whether AI describes you accurately and positively
🔀
AI Referrals
The visits and leads arriving from ChatGPT, Perplexity and AI Overviews
Why ecommerce79

Most "GEO" offers are SEO with a new label

Ours isn't. We track real prompts on real platforms, measure real citations, and show you the results every week.

🎯
Straight answers from day one
Real prompts, real platforms, real citations — and a clear recommendation after your free audit, not a vague proposal.
📅
Work shown weekly
Citations and mentions tracked and reported every week. You see what's moving and what's next — always.
🔓
No long-term lock-in
No annual contracts, no buyout fees. We keep clients because the work delivers — not because they're trapped.
🛠️
Founder-built and tested
Built by Zander Wilkinson — 30+ years in web, eCommerce and digital. Every process tested on our own sites first.
🤖
AI tools included
ecommerce79 clients get access to our suite of 26 AI tools — including SEO Autopilot and ContentForge AI — as part of every GEO engagement.
⚡
30 years of search experience
We've ranked businesses in competitive niches since before most GEO agencies existed. Now that experience is pointed directly at AI.

Being cited by AI compounds as your entity and coverage build. Expect 60-90 days for early citation movement and 4-6 months for real momentum. Not days — but the gains are lasting.

The questions everyone asks

GEO & AEO — plainly answered

What is GEO (Generative Engine Optimisation)?
Getting your business mentioned, cited and recommended inside AI-generated answers — on ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot. The aim is to be the answer, not just a link below it.
What is AEO (Answer Engine Optimisation)?
AEO positions your business as the direct answer to a buyer's question — on any AI platform or voice assistant. It works alongside GEO: GEO gets you cited in AI responses, AEO makes your specific answer the one the AI selects when a question is asked.
Will this get me into ChatGPT and Google AI Overviews?
That's the goal and what we measure. Nobody can guarantee a model's output — anyone who does is guessing. What we do is make you the clearest, best-cited option for your customers' questions, and track how often it's working.
How is GEO different from SEO?
SEO ranks your page in the links. GEO makes you the source the AI quotes above them. They feed each other — the pages and links that win in Google are the same signals AI uses to cite you. We run both together.
Which AI platforms do you optimise for?
ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Microsoft Copilot — the five your customers actually use.
How do you measure it?
Citations, mentions, share of voice, sentiment and AI referral traffic — tracked weekly and reported clearly. You'll always know what's moving.
How do you charge?
Everything is scoped after your free audit — a clear figure, agreed upfront. No long-term lock-in. Get started at ecommerce79.com/get-started or .
Do I still need SEO?
Yes. The pages and links that win in Google are the same signals AI uses to cite you — which is why our GEO and SEO work are most effective together.
Can you guarantee AI will recommend us?
No — and no one honest can, because no one controls a model's output. What we do is stack every controllable signal in your favour — entity, citations, schema and content — and show you the movement, prompt by prompt, every week.
Is GEO just SEO with a new name?
They share foundations but the scoreboard is different. SEO wins you a ranking a buyer still has to click. GEO wins you the recommendation inside the answer itself. Different measurement, different tactics on top of the shared base.
Ready?

Find out how you show up in AI today

Free AI visibility audit — a clear look at how your business appears across ChatGPT, Google AI Overviews, Perplexity and Gemini right now, and exactly what it will take to get you cited.

Book your free AI audit →