Conversion Rate Optimisation (CRO)

Visibility you can bank.

You've worked to get people to your site — through SEO, ads, or both. Most of them leave without doing a thing. CRO turns more of the visitors you already have into enquiries, bookings and sales. No extra traffic required.

✓ Free audit in 10 working days
✓ Three tiers — start small
✓ AI-powered analysis
📉 Where your visitors are going right now
Visitors
100%
Product page
60%
-40%
Add to cart
28%
-32%
Checkout
10%
-18%
Purchase
3%
-7%
97 out of every 100 visitors leave without buying. CRO finds out why — and fixes it.
"

We get the traffic, but not the sales.

What is CRO?

Making more of your visitors actually buy

CRO is improving the share of visitors who do what you want — buy, book, enquire. We find where people drop off, work out why, test a fix against real traffic, and keep what wins. It's evidence, not opinion — and it compounds on every channel feeding your site.

Three tiers

Start small. Scale when it works.

Most clients start at the Audit. It qualifies the Sprint. The Sprint validates Continuous.

Audit · Diagnostic
Audit
One-off diagnostic — scoped on enquiry
  • GA4 funnel & drop-off analysis
  • Heatmaps & session recordings
  • Form & CTA performance review
  • Mobile UX assessment
  • Competitor benchmark
  • Top 5-10 leaks with hypotheses
  • Delivered in 10 working days
Request Audit →
Continuous · Monthly
Continuous
Monthly add-on alongside a retainer
  • 2-3 tests per month
  • AI-powered insight layer
  • Monthly review & planning
  • Quarterly performance summary
  • Priority access to new AI tools
  • Cancel on 30 days' notice
Enquire →
Which tier?

Find the right starting point

Buy the Audit if…
You suspect a leak
You think you're losing revenue but don't know where, and want a clear diagnostic without a long commitment. The Audit tells you exactly where the money is going and what fixing it is worth.
Book the Sprint if…
You know the problem
You already know roughly where the leaks are and want a 12-week intensive to fix two of them — with statistical proof that what you shipped actually worked.
Add Continuous if…
You want it permanent
You're already working with us and want CRO as a permanent monthly capability — a rolling test programme that gets smarter every cycle.

No "test a green button" theatre.

Every test starts with a hypothesis tied to a metric. Sample sizes are calculated upfront, tests run to significance, and winners are declared properly.

01
Quantitative Diagnosis
GA4 funnels, heatmaps and session recordings — where the data says you're losing money. We find the exact page, field or step where visitors give up.
02
Qualitative Review
What customers actually see, click and scroll. It often disagrees with the funnel data — and changes the plan. Both are required for an honest picture.
03
Hypothesis Library
Each leak becomes a hypothesis, each hypothesis maps to a test, prioritised by expected impact versus effort. Nothing ships without a clear reason why it should work.
04
Honest Reporting
Wins, losses and inconclusives reported equally. A properly-run losing test is information — it saves you from shipping a change that would have cost you money permanently.
🤖 The ecommerce79 AI advantage

Unlike traditional CRO agencies, ecommerce79 layers AI analysis across the entire process — and we have the tools to deploy fixes immediately.

AI-powered session analysis — pattern recognition across thousands of recordings at once
CartSaver Pro — automated cart abandonment recovery running in parallel to active tests
ContentForge AI — instant AI-generated copy variants for A/B test hypotheses
ShopBot AI — AI chatbot deployed during tests to capture leads that would otherwise drop off
Revenue, not test counts

What good CRO actually delivers

+18%
Average conversion lift in a 12-week Sprint — pricing page redesign and checkout simplification
15-25%
Cart recovery rate with CartSaver Pro running alongside active CRO work
8x
Typical Audit fee ROI — recovered in recovered revenue within the first quarter
Z
A note from the founder

"Most CRO advice is a listicle — make your buttons bigger, add urgency, try a pop-up. Real conversion work is forensic. It's watching session recordings until you spot the exact moment on mobile where someone gives up. It's finding the question your checkout page fails to answer. Opinion doesn't get a vote: we form a hypothesis, size the test properly, run it to significance and let your buyers decide. And because we also build the AI tools — CartSaver, ShopBot, ContentForge — we can deploy fixes faster than any agency that relies on third-party tools alone."

Zander Wilkinson — Founder, ecommerce79 ·
Why ecommerce79

Most CRO is opinion dressed up as expertise.

Ours is evidence. We test against real traffic, show you every result — win or lose — and come with a suite of AI tools that most CRO agencies don't have.

🎯
Straight answers from the start
Three clear tiers — Audit, Sprint, Continuous — scoped on your enquiry and agreed upfront. No vague proposals.
📊
Every result shown
Wins, losses and inconclusives reported equally, every week. Anyone showing a 100% win rate isn't really testing.
🔓
No lock-in
No annual contracts, no buyout fees. The Audit and Sprint are fixed-scope. Continuous is 30 days' notice.
🤖
AI tools included
CartSaver Pro, ShopBot AI and ContentForge AI deployed alongside CRO work — something no pure-play CRO agency can offer.
⚡
eCommerce specialists
30+ years building and optimising eCommerce stores on WooCommerce, Shopify and custom stacks. We've built the thing we're optimising.
🛠️
Founder-built and tested
Every process tested on our own ecommerce79.com first. No recommendations we haven't run ourselves.

CRO — plainly answered

Should I start at the Audit or the Sprint?
Most clients start at the Audit — it's a diagnostic, not a build. If you already know your leaks and want to fix two of them with statistical proof, jump straight to the Sprint and save a couple of weeks.
Why not just spend more on traffic?
Because fixing your conversion rate is almost always cheaper than doubling your traffic. CRO multiplies the value of every channel — SEO, paid ads, social — that's already feeding your site. If 2% of your visitors convert today, getting to 3% gives you 50% more revenue from the same traffic spend.
Can I buy CRO without an ongoing retainer?
Yes. The Audit and Sprint are both standalone engagements with no ongoing commitment required. Continuous is a retainer add-on — sold alongside ongoing work.
Is there a minimum traffic level?
No minimum required. For lower-traffic sites we lead with qualitative research — session recordings, UX analysis and expert review — rather than A/B testing, which needs volume to reach statistical significance. Qualitative fixes often deliver the biggest early wins.
What eCommerce platforms do you work with?
WooCommerce, Shopify, headless eCommerce and bespoke web applications. We've built all of them ourselves over 30+ years, so we understand the platform constraints of each.
Can you guarantee a higher conversion rate?
No — and no honest provider can. It depends on your traffic, product and starting conversion rate. What we guarantee is a disciplined, data-led process and full visibility of every result. We'll tell you when a test loses — which is exactly when you need to know.
What happens when a test loses?
We tell you — it goes in the report either way. A properly-run losing test is information: it saves you from shipping a change that would have permanently cost you money. Anyone reporting a 100% win rate either isn't testing properly or isn't being honest.
How do you charge?
Three tiers — Audit, Sprint and Continuous — each scoped after your initial enquiry and agreed upfront. Enquire at ecommerce79.com/get-started or .
Ready?

Find out what you're leaving on the table.

Free CRO audit — start here and you'll leave with the top 5-10 places you're leaking revenue, and what fixing them is worth. No commitment required.

Book your free CRO audit →